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Ute Anika Knoch

Ute Anika Knoch

Business Manager

Employed Open to opportunities
Self-driven, hands-on professional with team spirit and a supportive, welcoming personality

Over seven years experience in HR management, team work and leadership, organizational development and marketing

Passionate about lean thinking and continuous improvement

Analytical thinker with the ability to understand procedures and logistics quickly, acquire new technical skills easily

Broad digital marketing knowledge: WordPress, MailChimp, Google, social media campaigns, Youtube & more
  • Responsible for the establishment of a new business segment for Miele laundry finish products
  • Led a product relaunch by coordinating a team of designers, engineers, controller, product trainer and advertising specialists
  • Planned and led interdisciplinary idea workshops for a new product line
  • Created and implemented new global marketing and training concepts
  • Selected, trained, supervised and motivated a group of expert advisors for product presentations at the point of sales in domestic trade
  • Successfully initiated marketing activities in international subsidiaries and raised in-house awareness for the product range by performing national and international staff information events and product presentations
  • Planned, organized and oversaw the production of an international marketing and training video for Miele rotary ironers
  • Performed market and competitive analyses, customer surveys, visits to trade fairs and store checks and carrying out specific product tests