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Ute Anika Knoch

Ute Anika Knoch

Business Manager

Employed Open to opportunities
Self-driven, hands-on professional with team spirit and a supportive, welcoming personality

Over seven years experience in HR management, team work and leadership, organizational development and marketing

Passionate about lean thinking and continuous improvement

Analytical thinker with the ability to understand procedures and logistics quickly, acquire new technical skills easily

Broad digital marketing knowledge: WordPress, MailChimp, Google, social media campaigns, Youtube & more
  • Planned and implemented new business website which enhanced brand awareness, customer experience and SEO (+100 new registrations that year)
  • Responsible for improving website content/design and maintenance
  • Implemented new email marketing strategy and improved brand awareness, customer retention and communication (less office phone calls & questions)
  • Launch, design & maintenance of new DDA app
    (1st Edmonton dance studio offering mobile app, over 550 users after 1 year)
  • Responsible for Social media presence, campaigns and advertisement
  • Successfully ran Top Choice Awards campaign 2019 (1st place)
  • Responsible for the establishment of a new business segment for Miele laundry finish products
  • Led a product relaunch by coordinating a team of designers, engineers, controller, product trainer and advertising specialists
  • Planned and led interdisciplinary idea workshops for a new product line
  • Created and implemented new global marketing and training concepts
  • Selected, trained, supervised and motivated a group of expert advisors for product presentations at the point of sales in domestic trade
  • Successfully initiated marketing activities in international subsidiaries and raised in-house awareness for the product range by performing national and international staff information events and product presentations
  • Planned, organized and oversaw the production of an international marketing and training video for Miele rotary ironers
  • Performed market and competitive analyses, customer surveys, visits to trade fairs and store checks and carrying out specific product tests
  • Established and maintained contacts to universities; recruited, placed and supervised trainees and graduates and performed requirement forecasting with specialist departments
  • Supported plant management in plant projects, communication
  • Organized and developed the in-plant management by objectives process (e.g. established and moderated periodical plant reviews, controlling for relevant key performance indicators)
  • Successfully implemented parts of a new company-wide project management system (e.g. Idea Management System, Project Data Base)
  • Supported and trained appliance and technology project managers in regards to project management tools and methods
  • Developed, implemented and performed training courses in brainstorming techniques,
    work methodology and MS PowerPoint
  • Remodeled Intranet presence to advance usability, topicality and design